Types of Influencers

Not all influencers are created equal. Understanding different types of influencers can help businesses choose the right fit for their goals:

• Mega-Influencers (1M+ followers): Celebrities with massive reach but often lower engagement rates.
• Macro-Influencers (100K – 1M followers): Industry experts and prominent content creators with significant influence.
• Micro-Influencers (10K – 100K followers): Highly engaged audiences, niche-focused, great for authentic brand connections.
• Nano-Influencers (1K – 10K followers): Small but highly trusted communities, perfect for localized campaigns.

For many brands, micro and nano-influencers offer the best ROI due to their genuine audience relationships and higher engagement rates.